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So I was talking to one of our in-house designers today about the differences between print and graphic design. The conversation was so informative that I felt that it was worth making a note of and sharing the highlights. I hope this helps you to understand why a good graphic…
Direct Marketing Direct marketing is a form of promotion that targets a specific demographic. This can be done in several different ways across many mediums. Things to consider when developing a direct marketing strategy: Pick your target market – The key to direct marketing is getting…
3. Beginner’s Guide to Printing: At Press Digital Printing: Digital printing is useful for making short-runs of a product. For small quantities an image can be transferred. Just link your ink-jet or laser printer at home, these print quickly and without the need to change plates like other kinds of…
2. Beginner’s Guide to Printing: Ordering Artwork Depending on the product ordered, “artwork” can mean different things. For a custom product that is preprinted but allows for a customizable imprint area, the artwork will be the logo. Logo’s will need to be at least 300 DPI and cannot be a…
1. Beginner’s Guide to Printing: Graphic Design PMS / SPOT COLORS Pantone Matching System (PMS) colors are categorized by numbers and letters. Using PMS colors means that colors can be matched exactly from computer screen to printer. Many companies have a specific PMS color in their logo and needs to…
Holiday Card Themes The holiday season brings with it an opportunity to show recognition for your business’ clients, customers, and partners. You can send a little joy this year with customized holiday cards. When sending holiday cards, it is important to consider the theme of the card and what it…
Impress the Press: How to Create a Media Kit Media or press kits are commonly used promotional tools when a company wants to make an announcement or introduce clients to themselves. Media kits can have several components that range from the standard business card to multimedia discs. The key to…
Business Card Printing: Tips for Designing Your Business Card There is one simple rule when it comes to business cards: LESS IS MORE! Below are some tips to creating a business card. Following these steps while keeping the golden rule in mind will help to ensure that you create an…
Business Card Etiquette You’ve done it! You’ve designed an eye catching, informative and unique business card! Now what? It was Marshall McLuhan who said, “The medium is the message.” If your business card is the message, the way you distribute it is the medium. Business cards are an essential promotional…
Small Business Guide to Throwing a Holiday Party All work and no play makes the office a dull place. The holidays are the perfect time to blow off some steam with an office party. However, it may seem difficult for small businesses with ten or less employees to throw a…