It’s a difficult task to overstate the importance of marketing. From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are…
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Labels: Custom. Printed. Perfect.
What is in a label? These days, quite a lot. Whether you are the CEO of your own small business, or you are simply the marketing guru for the company that you work for, the word “labels” is one you have become thoroughly familiar with. Labels have come a long…
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Realtor Credibility
It has been said that a real estate agent is the “workhorse” of the industry. He is the middle man, a salesman, an advocate, and a negotiator. The hats an agent wears are too plentiful to list, but it’s substantial to say that they are definitely under appreciated. Every broker…
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Baking Your Way to the Top
Ahh, bakeries. The sweet smell that emanates from the hearth. The delight in everyone’s eyes when something hot and chocolatey has just emerged from the oven and is placed on a sample table for everyone to enjoy. I may have to step away from my computer for a minute just to run to…
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How Important is Print to Your Restaurant Start-Up?
So you’ve decided to open a restaurant. To most, it seems glamorous. Behind the scenes, the amount of work that goes in from conception to construction may be daunting. Ask any restaurant owner and they will tell you the long hours and the hard work are just a fraction…
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Getting the Most out of a Gift Certificate Program
Whether you own a flower shop, a photography studio, a variety store, or a hair/nail salon, every small business should offer some kind of gift certificate program. From restauranteurs, to bakers, to any retail space, finding the right certificate lineup and running the most suitable program for your business is key. Incentive programs can be a powerful…
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Designing the Perfect Logo
In definition, a logo is a symbol or a graphic element that shows the main orientation of the brand or the company. In theory, this sounds relatively easy to execute. In reality, though, creating the perfect logo for your company can either generate buzz or generate nix. Creating a professional…
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Brick and Mortar vs Click and Mortar
There was a time that businesses operated under the misconception that if the sales at their brick and mortar branches were declining, then the business itself was failing as well. This is an argument that has since been disproven, countless times. The new trend in technology doesn’t necessarily have…
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The Evolution of the Business Card
Have business cards become defunct in today’s digital world? Many say that they have died a quick and painless death thanks to the likes of Linkedin and other contact management apps. We say, don’t throw the baby out with the bathwater. Business cards are still alive and well, and imploring for your consideration. So you’re probably thinking:…
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Millennials and Your Small Business
Millennials. The largest demographic since the Generation-X frenzy. The mere mention of the word can provoke feelings of both pride, and fear depending on the environment in which it is voiced. There are various takes on the issue of millennials and small businesses today. Many employers hire them with heavy reluctance as…