On the most basic level, accountants and CPA’s keep and inspect financial records for companies, government groups, or individual clients. Accountants have been getting a bad rep for centuries. The perception that it is all mind numbing number crunching is, well, let’s face it, is somewhat true, but that is…
-
-
Keeping Cool with HOT Promotional Marketing
Does your business have a marketing and promotional strategy or plan? In today’s society of rapid change and extremely short attention span, it’s a struggle to get your clients to not only like you, but to stay loyal. Promotion is a key element in building up the benefits of your…
-
Contracts and Such for Contractors
Contracting in itself is quite a feat. The idea of being able to build something from the ground up, with all of it’s intricacies is awe-inspiring. It has become such a sought after business and trade that most of the time, contractors are much too engrossed in their day to…
-
Beauty Salon Marketing Tips
It’s a difficult task to overstate the importance of marketing. From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are…
-
Labels: Custom. Printed. Perfect.
What is in a label? These days, quite a lot. Whether you are the CEO of your own small business, or you are simply the marketing guru for the company that you work for, the word “labels” is one you have become thoroughly familiar with. Labels have come a long…
-
Realtor Credibility
It has been said that a real estate agent is the “workhorse” of the industry. He is the middle man, a salesman, an advocate, and a negotiator. The hats an agent wears are too plentiful to list, but it’s substantial to say that they are definitely under appreciated. Every broker…
-
Baking Your Way to the Top
Ahh, bakeries. The sweet smell that emanates from the hearth. The delight in everyone’s eyes when something hot and chocolatey has just emerged from the oven and is placed on a sample table for everyone to enjoy. I may have to step away from my computer for a minute just to run to…
-
How Important is Print to Your Restaurant Start-Up?
So you’ve decided to open a restaurant. To most, it seems glamorous. Behind the scenes, the amount of work that goes in from conception to construction may be daunting. Ask any restaurant owner and they will tell you the long hours and the hard work are just a fraction…
-
Getting the Most out of a Gift Certificate Program
Whether you own a flower shop, a photography studio, a variety store, or a hair/nail salon, every small business should offer some kind of gift certificate program. From restauranteurs, to bakers, to any retail space, finding the right certificate lineup and running the most suitable program for your business is key. Incentive programs can be a powerful…
-
Designing the Perfect Logo
In definition, a logo is a symbol or a graphic element that shows the main orientation of the brand or the company. In theory, this sounds relatively easy to execute. In reality, though, creating the perfect logo for your company can either generate buzz or generate nix. Creating a professional…