• By Industry

    Getting the Most out of a Gift Certificate Program

        Whether you own a flower shop, a photography studio, a variety store, or a hair/nail salon, every small business should offer some kind of gift certificate program. From restauranteurs, to bakers, to any retail space, finding the right certificate lineup and running the most suitable program for your business is key.  Incentive programs can be a powerful…

  • Small Business Tips

    Making “Vocal Visibility” Work for your Business

    Word of mouth or viva voce is directly defined as “the passing of information from person to person through oral communication.” This form of communication has been utilized by people since the beginning of time. Retelling events, stories, or relaying traditions.  At Smart Resolution, we are coining the phrase “Vocal visibility.” It is…

  • Marketing Tips

    Is Old School Marketing Too Primitive?

    Everything has it’s place and time. That is a tried, tested, and true theory. The problem is that in today’s precipitous life, finding one’s place can be can be tremendously laborious. We are all drenched in this digital age. Digital media, social media, digital footprints, the digital particulars can be dizzying.  It is…