It’s simple. We like to look at pleasant things. The prettier the object is, the more operative the lines of communication become between those who are communicating and those they are communicating with. The pleasing design actively grabs attention. Graphic design is a key element in tailoring information, wrapping it…
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Making Rejection Work for You
The word No. A feeling that is dreadful to hear. Regardless of the situation or context, the concept of rejection is one that is difficult to ingest. Unless, you make it work FOR you, as opposed to AGAINST you. Studies have shown that the pain of rejection does not differ from…
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Are Business Letterheads Really Necessary?
When you are running a business it is crucial that all of the communication you have with your customers be proper and professional. You must suitably represent your establishment by identifying yourself and your company. In today’s era of social media, social communication, and social just about everything else,…
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How to Show Your Customers Appreciation
It’s quite a disclosed fact that showing your customers love is a crucial part of business and brand building. It allows your customers to fancy building a connection with you as well as allows you to show your commitment to them in return. There is no such thing as showing your…
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Marketing for Mechanics
Many people don’t realize that being an auto repair specialist really hones the mechanical mind. It goes far beyond just knowing transmissions and engines. It is about knowing every single detail that is specific to each make and model. From re-coding passwords, to lug bolts, and oil drain plugs. The…
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The Long Standing Importance of Greeting Cards to Businesses
Greeting cards are traditionally regarded as a small piece of printed paper or hand painted card that generally carry a message of love or gratitude. Today, in the era of the drowned out and heartless SMS and emojis, heartfelt messages of gratitude and affection have lost their lustre. A simple “heart”…
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Printing for Teachers- the Fine Details
Education workers are among the most important workers of our generation. They say that those that work in the education industry have the best job in the world, it is also amidst some of the most difficult and trying of the lot. I believe that companies and industries that can help support…
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The Magic of Direct Mail Marketing
You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood. The delectable cuisine just commanding you to come and feast. Your plea to…
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Say it in print with flowers
What comes to mind when you think of weddings, love, romance, courtship, and happiness? Flowers. To many, flowers and the above fore mentioned are indivisible. They co-exist in a beautiful happy space filled with orchids, daisies, and many others (since I am not a seasoned florist or botanist) whose names…
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Brochures vs Flyers – What’s the Big Difference?
Business cards aside, flyers and brochures are the two most favoured printed pieces available today. In terms of functionality, they typically both perform the same task: Getting your desired message out to the people in a fun, succinct way. One is just more concise than the other. What is a…