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  • By Industry
    • Accountants
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    • Education Workers
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    • Jewelry Store Owners
    • Landscaping/Gardening
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    • Optical Industry
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    • Photographers
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  • Design Tips - Graphic Designers - Marketing Tips - Printing Resources - Printing Tips - Small Business Tips

    The Importance of Graphic Design to your Business

    October 7, 2016 - By Eva Diab

    It’s simple. We like to look at pleasant things. The prettier the object is, the more operative the lines of communication become between those who are communicating and those they are communicating with.  The pleasing design actively grabs attention. Graphic design is a key element in tailoring information, wrapping it…

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  • Small Business Tips

    Making Rejection Work for You

    September 28, 2016 - By Eva Diab

    The word No. A feeling that is dreadful to hear. Regardless of the situation or context, the concept of rejection is one that is difficult to ingest. Unless, you make it work FOR you, as opposed to AGAINST you.  Studies have shown that the pain of rejection does not differ from…

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  • By Industry - Design Tips - Marketing Tips - Printing Tips - Small Business Tips

    Are Business Letterheads Really Necessary?

    September 22, 2016 - By Eva Diab

    When you are running a business it is crucial that all of the communication you have with your customers be proper and professional. You must suitably represent your establishment by identifying yourself and your company.   In today’s era of social media, social communication, and social just about everything else,…

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  • Marketing Tips - Small Business Tips

    How to Show Your Customers Appreciation

    September 14, 2016 - By Eva Diab

    It’s quite a disclosed fact that showing your customers love is a crucial part of business and brand building. It allows your customers to fancy building a connection with you as well as allows you to show your commitment to them in return. There is no such thing as showing your…

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  • Automotive Professionals - Printing Resources - Printing Tips - Small Business Tips

    Marketing for Mechanics

    September 2, 2016 - By Eva Diab

    Many people don’t realize that being an auto repair specialist really hones the mechanical mind. It goes far beyond just knowing transmissions and engines. It is about knowing every single detail that is specific to each make and model.  From re-coding passwords, to lug bolts, and oil drain plugs. The…

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  • Holiday - Marketing Tips - Printing Resources - Small Business Tips

    The Long Standing Importance of Greeting Cards to Businesses

    August 25, 2016 - By Eva Diab

    Greeting cards are traditionally regarded as a small piece of printed paper or hand painted card that generally carry a message of love or gratitude. Today, in the era of the drowned out and heartless SMS and emojis, heartfelt messages of gratitude and affection have lost their lustre. A simple “heart”…

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  • Education Workers - Printing Tips

    Printing for Teachers- the Fine Details

    August 6, 2016 - By Eva Diab

    Education workers are among the most important workers of our generation.  They say that those that work in the education industry have the best job in the world, it is also amidst some of the most difficult and trying of the lot.   I believe that companies and industries that can help support…

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  • Marketing Tips - Small Business Tips

    The Magic of Direct Mail Marketing

    July 29, 2016 - By Eva Diab

    You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood.  The delectable cuisine just commanding you to come and feast. Your plea to…

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  • Florists - Marketing Tips - Printing Tips - Small Business Tips

    Say it in print with flowers

    July 20, 2016 - By Eva Diab

    What comes to mind when you think of weddings, love, romance, courtship, and happiness?  Flowers. To many, flowers and the above fore mentioned are indivisible. They co-exist in a beautiful happy space filled with orchids, daisies, and many others (since I am not a seasoned florist or botanist) whose names…

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  • Marketing Tips - Printing Resources - Printing Tips - Small Business Tips

    Brochures vs Flyers – What’s the Big Difference?

    July 10, 2016 - By Eva Diab

    Business cards aside, flyers and brochures are the two most favoured printed pieces available today. In terms of functionality, they typically both perform the same task: Getting your desired message out to the people in a fun, succinct way. One is just more concise than the other.    What is a…

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