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  • By Industry
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  • Small Business Tips

    Making that Glance Stick: Keep your Readers Wanting More

    May 26, 2017 - By Eva Diab

    Let’s face it, people today very rarely read to the end. They spend MUCH less time reading your words than you took to write them. You spend hours crafting this piece of art that is intended to enlighten your audience and essentially make them smarter. Yes, smarter, because you have…

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  • Small Business Tips

    Is Working From Home REALLY as Good as it Sounds?

    May 19, 2017 - By Eva Diab

    Okay, look. If you are only looking for my humble unsolicited opinion, I would jump up and down and scream HECK YES! I absolutely love the freedom that working from home offers me. This would be quite a narcissistic and short-lived blog if I was only going to talk about myself.…

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  • By Industry - Hotel Industry

    Why Social Hospitality is Important.

    May 5, 2017 - By Eva Diab

    Social Media has become one of the world’s most major form of marketing. These days, people make decisions on what to buy, where to go, and where to stay based on the feedback they read on various social media outlets. The Hospitality industry has found a way to turn that exact…

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  • Restaurant Owners

    Why The Restaurant Industry is Arguably the Most Important.

    April 18, 2017 - By Eva Diab

    Eating. The single most important activity that brings friends together in celebration, turns friends into lovers, and turns acquaintances into friends. Most major events of life are observed at restaurants, around tables brimming with food. As our world gets busier, people start to seek alternative options to home prepared food,…

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  • Landscaping/Gardening

    Landscaping: DIY vs PRO?

    March 31, 2017 - By Eva Diab

    Having a green thumb is something many of us are blessed with. On the other hand (mind the pun), if you’re anything like me, if a plant needs more than watering, chances are, it won’t survive much around my parts. If you are enthusiastic, love to get dirty, and increase…

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  • By Industry - Marketing Tips - Small Business Tips

    Website Remodel: Turning your Drab Space into a Busy Place

    March 25, 2017 - By Eva Diab

    Who wouldn’t love to revamp their otherwise dreary site and have it magically re-appear as a traffic magnet that people just can’t get enough of? A website so phenomenal that people sleep and wake just dreaming of the next time they’ll visit? Dare to dream! Unfortunately, not many of us…

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  • Automotive Professionals

    Finding the Perfect Car Dealership for you.

    March 24, 2017 - By Eva Diab

    Whether you have had an awful past experience, or are a little nervous about your first-time car buy, finding a car dealership to meet (and hopefully exceed) all of your needs can alleviate much of that buyer’s apprehension. It’s crucial to recognize that dealerships today, are not only in the car…

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  • Beauty Industry - By Industry - Marketing Tips - Small Business Tips

    Business and Beauty: Texting with Your Salon or Spa

    March 14, 2017 - By Eva Diab

    Hold. Music. Those 2 words, in succession make the hairs on the back of my neck stand up. Listening to that disturbing melody playing in your ear for what feels like hours.  Voicemail isn’t a word that I hold any dearer to my heart. The thought of being able to…

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  • Marketing Tips - Small Business Tips

    You CAN Increase your Intelligence- 5 Ways to Maximize Your Brain Power

    March 10, 2017 - By Eva Diab

    In a world where even your fridge needs a Facebook account, being smart today is relative. You can be book smart, street smart, game show smart, people smart, even football pool smart. There are so many situations in life today that require you to display the amount of gray matter…

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  • Accountants - Small Business Tips

    How to Avoid Accountant Burnout this Tax Season

    March 3, 2017 - By Eva Diab

    Today, we sat down with our accountant. For the first time ever, in our entire business relationship, she actually ran out of things to say. We looked at each other completely baffled. After all, she was here to TALK to us about our finances this tax season.. we weren’t supposed…

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