Small Business Tips

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  The Magic of the Magnet: Refrigerator Advertising

  June 2, 2017 - By Eva Diab

  As a business owner, you are always trying to promote and brand your business. In order to develop your brand’s image, your main focus should be keeping your name, and or logo front and center all of the time, and see it so often that it practically blends into their…

• Small Business Tips

  Making that Glance Stick: Keep your Readers Wanting More

  May 26, 2017 - By Eva Diab

  Let’s face it, people today very rarely read to the end. They spend MUCH less time reading your words than you took to write them. You spend hours crafting this piece of art that is intended to enlighten your audience and essentially make them smarter. Yes, smarter, because you have…

• Small Business Tips

  Is Working From Home REALLY as Good as it Sounds?

  May 19, 2017 - By Eva Diab

  Okay, look. If you are only looking for my humble unsolicited opinion, I would jump up and down and scream HECK YES! I absolutely love the freedom that working from home offers me. This would be quite a narcissistic and short-lived blog if I was only going to talk about myself.…

• By Industry - Marketing Tips - Small Business Tips

  Website Remodel: Turning your Drab Space into a Busy Place

  March 25, 2017 - By Eva Diab

  Who wouldn’t love to revamp their otherwise dreary site and have it magically re-appear as a traffic magnet that people just can’t get enough of? A website so phenomenal that people sleep and wake just dreaming of the next time they’ll visit? Dare to dream! Unfortunately, not many of us…

• Beauty Industry - By Industry - Marketing Tips - Small Business Tips

  Business and Beauty: Texting with Your Salon or Spa

  March 14, 2017 - By Eva Diab

  Hold. Music. Those 2 words, in succession make the hairs on the back of my neck stand up. Listening to that disturbing melody playing in your ear for what feels like hours.  Voicemail isn’t a word that I hold any dearer to my heart. The thought of being able to…

• Marketing Tips - Small Business Tips

  You CAN Increase your Intelligence- 5 Ways to Maximize Your Brain Power

  March 10, 2017 - By Eva Diab

  In a world where even your fridge needs a Facebook account, being smart today is relative. You can be book smart, street smart, game show smart, people smart, even football pool smart. There are so many situations in life today that require you to display the amount of gray matter…

• Accountants - Small Business Tips

  How to Avoid Accountant Burnout this Tax Season

  March 3, 2017 - By Eva Diab

  Today, we sat down with our accountant. For the first time ever, in our entire business relationship, she actually ran out of things to say. We looked at each other completely baffled. After all, she was here to TALK to us about our finances this tax season.. we weren’t supposed…

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  5 Tips to Achieving a Better Work-Life Balance

  February 17, 2017 - By Eva Diab

  Juggling. The one sought after trick that we tried effortlessly to master as children. Keeping those little balls up in the air while keeping your motions in sync. I don’t know about you,  but my juggling acts always found the balls tumbling to the ground while my parents continued clapping…

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  One Can Be the Loneliest Number…

  February 10, 2017 - By Eva Diab

  You’ve become fatigued with doing a job for someone else. You’re grinding away while someone else reaps the hefty rewards. The thought of taking this show on the road has entered, crossed, and climbed the walls of your mind for quite some time now.  You’re sure you’ve mastered this hamster wheel…

• Small Business Tips

  Self Employed Entrepreneurs or Deadbeats?

  January 31, 2017 - By Eva Diab

  Networking and trade shows aren’t really my cup of tea, but I decided to give it a shot and see what all the hype was about. I attended a networking event for young entrepreneurs. There were plenty of colorful and interesting attendees that really sparked an attraction. My experience immediately…